DENTISTRY TO THE SCIENCE OF FORMULATION

WHY I STARTED A COSMETIC COMPANY

Losing my mother to pancreatic cancer in 2017 changed the way I looked at everyday products and the ingredients they contain.

What began as personal curiosity evolved into years of studying ingredient safety, cosmetic chemistry, and formulation science. The more I learned, the more convinced I became that consumers deserve products that are not only effective but also thoughtfully formulated.

This journey led me to establish Anahata Body Care and Cosmetics Pvt. Ltd. and create PERSONTAGE®—a brand built on safety, transparency, science, and trust.

Every product is formulated at our FDA-licensed manufacturing facility in Pune, with carefully selected ingredients and a commitment to knowing—and standing behind—every ingredient on the label.

@asktheformulator

ASK THE FORMULATOR

Ask the Formulator is an educational initiative created to make skincare, haircare, and body care science simple, accurate, and accessible.

Launched in April 2024 by Dr. Archana Gogte—a Cosmetic Dentist, Certified Cosmetic Formulator, and Founder of PERSONTAGE—it was built on a commitment to help consumers understand ingredients, build effective routines, and make informed choices beyond marketing claims.

Through short educational content, Dr. Gogte shares evidence-based guidance on skin, hair, ingredients, and formulation science without promoting products or criticising brands.

Today, Ask the Formulator has grown into a trusted community of 6,000+ followers who value honest, science-led skincare education.

“Knowledge shared with honesty has the power to change lives. That is the purpose behind Ask the Formulator.”

PERSONTAGE®- Science-led Natural Skincare, Haircare & Bodycare.

WE STARTED A COSMETIC COMPANY

To be different,

Percentage transparency — We disclose what goes in, why, and at what strength.

Made in-house, never white-labelled — every formula is developed, tested, and refined by me.

Barrier-first science — skin and scalp treated as living biology, not surfaces.

Small-batch integrity — each batch verified, weighed, pH-checked, and stability-tested.

Structured routines — numbered, colour-coded systems, not impulse buys.

No-discount model — honest pricing, no inflated MRPs.

Education-first — through Ask the Formulator and my writing.

New to skincare? Start here — with us

In India, a structured skincare routine is still a new idea. Many women and men genuinely want to take better care of their skin, but aren’t sure where to begin — which product comes first, how to layer them, or what their skin actually needs.

And I’ve made it easy to follow at home.
Every PERSONTAGE® product is numbered by the step it belongs to, and colour-coded so you can identify it at a glance. Once you know your routine, your shelf does the remembering for you — just follow the numbers, in order. Skincare shouldn’t feel confusing.

That’s exactly why I offer free consultations.

I’ll personally help you understand your skin, identify your concerns, and build a simple routine that works for you — step by step, with no guesswork and no pressure to buy.